Jenna Nye | The Unstoppable Youth | SKC Live | EP07

In this episode, Brian sits down to talk to Jenna Nye, CEO and founder of OnTheStrip.com. They discuss Jenna's journey to becoming a CEO, and how her youth fueled her entrepreneurial spirit.
Transcript
0:01
foreign [Applause]
0:09
and welcome back to another episode of SKC live I'm Brian KIPP I am joined here
0:15
by my very good friend Jen and I serial entrepreneur
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um so many things that you've done but you're really focusing on like one one
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major thing right now and that is my focus right now is on the strip.com
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contrary to Off the Strip so it oftentimes gets confusing but that's our new project on the strip.com so me and
0:41
Jenna met about four years ago now 535 yeah well I
0:48
I would have to ask you how old you are for me to actually know that but I'm not going to do that on the show but
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um yeah so we met by you know I had a a past uh co-worker that uh brought you to
1:00
an event that we did for the golden knights at the um then the Hard Rock now the Virgin Hotel
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and um and I remember you came in and he's like Brian you have to meet this
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girl she is so ambitious she her drive and she's got this great Pro uh product
1:17
and she's really she's really trying to like take it to the next level and I
1:23
remember I was slammed I got reminded by this a couple different times I was so
1:30
busy I ended up getting her her number and we end up meeting up later at my office when he could find the time
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eventually yeah sorry then baby so um but no when you you finally came in and
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I was beyond impressed with you that I'm like you know what I'm gonna help you I'm going to help you with anything I
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can to help you with you literally went to every single networking mixer event
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Gala Meetup anything you could do to get your product out there
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people don't understand the hard work that goes into building a company
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and you were 19 at the time I was 19 yep
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19 going to all these events and like literally vulnerable like I wasn't even
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old enough for half of them which I mean and back then I mean I know when I met
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you you know I joined you for a few of the events and um you know 19 in Las
2:32
Vegas fresh into Las Vegas um you would think and she's around all
2:38
these influential people in environments where there's alcohol and there's everything and
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none of that phased you you're like I don't even care about that I don't even want to drink I don't like to drink
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and I mean literally if there couldn't been even more compacting uh reasons of why
3:00
somebody or anybody should wanted to help you um and it would and you never even asked
3:06
for help it was more like hey got a question about this or hey you know like
3:11
do you have a contact here or hey do you think I should do this or do this and
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and I just remember that initial project it was such a great idea
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um that if it wasn't for our friend covet I mean it was going in that direction
3:29
yeah but I think covet like it did with a lot of people I know sometimes it was a disaster sometimes it
3:36
was a great blessing and blessing it meaning that it was a not a good thing but it was like it it opened up your
3:42
eyes and made you turn to a different direction and for us it was both I mean it was disastrous in the sense Off the
3:49
Strip was all for locals and monetizing local search and a pandemic was nearly
3:54
impossible so luckily we were in a position where we could keep our team and just help local businesses that we
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had been helping for years prior but yeah I mean the opportunity of moving
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into travel where there was a lot more money to be made was an exciting switch while keeping our focused still on local
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because that's that's what we love yeah because I remember we were we were working very close together I I would
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dedicate the first part of my of my day going to your office and
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um and literally it was a pandemic that literally stopped us and I remember even having conversations with you like you
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were just like what do I do like there's there's there's no purpose right now like nobody nobody is getting into space
4:37
nobody's searching for local businesses because they're all shut down like how like how do we what do we do to Pivot
4:43
this and we and and actually you came up with some really cool ideas we did that whole video
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um where you know I recruited a bunch of people that I knew in the industry you got a bunch of people
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um and it was like literally kind of giving hope back to the community that I mean we thought everything was going to
5:01
be decimated and it's crazy because when we did that video together it was more to Vegas was the you know tagline of
5:07
that video we had no idea what we were truly in for like if I think back and put myself in that situation when we
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made that video I think that that was probably something that we thought you know would last a month or two months so
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I think that the really hard road ahead we hadn't even realized what was coming no 100 because I remember even leading
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up to all the people that we were meeting with before the pandemic shut down and we had a lot of
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we had a lot of good Runway I know and it was like all of a sudden poop here comes a cliff but I remember fast
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forward when you came to me and you said hey I'm going to this conference in Miami and because you know you know that I go
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to Miami all the time and you're like hey you're going to be in Miami at the same time yeah and it just happened to be I wasn't
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um but you're like I'm going to this conference in Miami and I really um uh I I think I've got
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like a good pivot answer and I'm like okay cool like and you go out there and you got to meet some of the greatest
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Minds in Hospitality Hotel travel leisure you know tell us a little bit about that I mean that was incredible
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I actually just got back from the second year doing that conference okay yes the conference is called Focus right and
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oh my gosh I mean a month and a half prior to that I decided that I wanted to evolve on the Strip into a travel site
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like a pure booking engine similar to a Booking.com or Expedia and I remember I looked up this conference and you have
6:32
to be sea level so the CEO of booking.com Expedia I was accepted actually into the young leadership
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program so I was personally at a table with these people the CEO of Hopper which is such a you know their user base
6:44
is just growing and growing and I'm a big fan of their site Google like a c-level director at Google and I had one
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month to learn who's who um I don't know if you remember that scene in Devil Wears Prada with like the book and she
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has to remember all the faces and names I did that and like you might think I'm joking I did that so I printed out the
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pictures and put the names yeah and I had a month to learn uh one of the biggest things I think in the travel
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industry is everyone knows booking.com and Expedia well booking Holdings an Expedia group they own everything so
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actually one of the biggest hurdles was just who owns what who's who that was a
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big thing but it was really cool the contrast actually going last year I
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didn't even have a product I was sitting with the CEO of billion dollar travel industry travel
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companies and I was saying I'm going to create an OTA an online travel agency
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for Vegas laughs right like understandably so
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um Vegas is it's the biggest market for large National companies but my interest in
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Vegas was we're here like no one's really cornered in on Vegas and made it its primary focus I mean we have a whole
7:57
team here so I think that was my angle going into it but going this past year and actually having a website and
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showing people having traffic and having success we've had great success in just six months we're a 10 of vegas.com's
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traffic in six months of being live so which isn't Beyond impressive I mean and the thing is you wanna you wanna the
8:18
definition of the hardest working person in Las Vegas you open up Webster and there's a picture of Gemini because
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literally we have been friends for a long time and to literally carve out I
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think I thought I was busy the carve out just time to catch up over a happy hour
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drink a coffee impossible yeah because I mean you're so busy and our schedules conflicts so much
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um but it had it been so amazing to go back the second year with the product
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and then basically saying oh we did it I think the biggest thing that I noticed
8:54
was the first year I had to message people I had to like annoy people I had to mess them five times to get a meeting
9:00
with them this year people wanted a meeting with me yeah that was cool I mean because now
9:05
bed Banks want us to sell their inventory they want to be working with us and uh yeah it was just it was so
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cool like seeing the hard work pay off especially after the pandemic in a few hard years yeah so you know it so basically you
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know I remember Jenna called me to say hey I'm going to do this I'm doing on the strip and I'm going to specialize in
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there's one thing that all the other OTAs don't do they don't break down the
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little things like pet friendly hotels smoking hotels luxury hotels like with penthouses
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ones that have jacuzzis in them I mean I'm probably hitting all the numbers because I I did my homework before this
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podcast but all of these different things that I even have people that hit me up going Brian I I I'm coming to town
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with my girlfriend and I want a room that has a hot tub jacuzzi and it's like
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I know this property has it but then you try to go on the property website and they don't they don't break it down yeah
10:03
they they just don't do it and it's because Caesars and MGM and you can quickly you
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know correct me if you know the a better definition or Direction on this but the reason why they do that is because they
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Reserve those rooms for their high for their players or high rollers or even Define players you have a player's card
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what you can get with the players card is incredible like my mom just left yesterday she was here for the whole
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Thanksgiving holiday and you know she comes into town two three times a year she's got her little status on her card
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but because she's from out of town they're constantly pitching her to come back and are offering free rooms and
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dining credits and free slot play and everything else right but but that right there is for the
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ordinary person the person that's just turning 21 or have never been to Vegas before you know it's very difficult for
10:56
them to navigate to you know it's either like hey I want the most expensive room
11:02
in the hotel which is astronomical somebody's properties have incredible
11:08
rooms that you just didn't know about because they don't advertise them and you figured out a niche yeah that you're
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like hey I can offer this rooms with balconies that is a huge one some people
11:20
want to have a balcony for a view or whatever other reason why they want refresh it yeah from the Vegas casinos
11:26
yeah yeah there you go so I mean but even like properties are non-smoking properties you know like I mean I think
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we only have one now in town but that's what parking gym is a non-smoking property it is so I'm gonna put you on
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the spot on that one um I can't keep it all in here no no that's fine so so you went to that
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conference so what did you when did you gain for that conference versus the first year
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well I guess just trends that are happening in the industry um I mean Google was there actually and
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they spoke on a survey that they did recently and 56 of people that they
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surveyed said they would make a big life change within the next two years and
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this change then they surveyed that group of people and I think it was nearly don't quote me on this one uh 40
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said that involved traveling wow yeah so that's just very good for us to know in
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the travel industry I mean it's booming people a lot of companies are pretty transparent like the public companies you can see their numbers they're doing
12:27
better uh I mean even Vegas is blown up yes and and that's what some records I
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think last year all of them 22 is a record-breaking year by like miles and
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I'm actually really excited to to review the uh every year they have a preview report from the lvcva
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um but I'm really excited to kind of see what the numbers are all the way through from the gaming numbers to the Hotel
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numbers I mean we have I mean Las Vegas I mean you're going to be in the Forefront of the next two years we've
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got F1 yep we've got the Super Bowl within three months of each other and
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you know like I spent a lot of time in Miami I've got clients in Miami and we just had our first F1 last May
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nobody could have predicted yeah yeah actually everybody knew it was gonna be a really good weekend or a really good
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week nobody predicted the the quality of of of uh traveler or attendee or visitor
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or fan of the sport that were going to come and how much money it brings to that local
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area I mean these people I mean are on a whole different level of
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fanship and you know it it's called like the rich man's NASCAR right
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um and um you know so a lot of people you know F1 is going to be November 2023
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and then three months later we're gonna have the Super Bowl and I keep telling
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everybody both are going to be fantastic for the city yeah but I think the F1 is
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going to beat it Revenue wise you asked me about the conference the number one question people ask me right I'm sitting
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down in a meeting talking uh stuff get our agenda items number one
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question do you have hotel rooms for the F1 in Vegas and and the answer is probably you
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probably I know you have Partnerships with the people and you probably have inventory that's nearly impossible to get F1 inventory because you know but
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but I'm not saying we don't for anyone not say we don't well because
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the thing is I mean what's going to end up happening is the casinos are smart yeah they're actually holding back the inventory right now and actually
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Caesar's um just released their packages
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um which is actually pretty interesting um you can get um you know I mean the the cheapest
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package I believe was like 2800 no 1800 a night yeah but it comes with a ticket
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for two and it comes with uh free drink free free food you know during this it's
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a three days day a minimum three day stay um but I mean Vegas is going to be on
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fire I mean if you you couldn't have mapped that out any better that
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literally by the time Super Bowl comes and goes because F1 is going to be here for at least three years right it's a
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three-year contract three or five I don't know I don't know it's three or five and and I'm pretty sure we'll I'll
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have I'll have our engineer looking it up here in a second and and intertwine what that answer is but
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the thing is is that like everybody thought that Vegas was going
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to just Crash and Burn especially the pandemic right um you know you know there's a lot of
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people I mean Vegas you know we shut down March 16th March 17th I think it was like that official lockdown for the
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country but we were back open in the beginning of June yeah um oh here we go uh say a three-year
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contract yeah all right yeah I would look at the screen over here but um it's a little small so thank you for that
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Jeremy um so yeah the um I think there was a big fear in people
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just recovering from traveling and feeling safe to travel so you say you
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mentioned how like our content we break down and we try to educate our user but we want to make them feel safe we want
16:23
also to your point of someone turning 21 and coming to Vegas none of my friends have come to Vegas
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and done it right prior to knowing me now now they do Vegas right of course but yeah it's so hard also I used to I
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used to come to Vegas you know as a visitor I wasn't 21 so I wasn't doing crazy Vegas stuff but I mean moving here
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and understanding how Vegas operates I mean Travelers need help they need to know
16:50
what experiences to go to where to go but especially after covet still I mean some people a lot of people are
16:56
traveling but we are trying to make everyone feel comfortable and excited
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about their trip no 100 I mean the thing is is that you actually touch on something
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um the story you told me of how you even got into this yeah with with Off the
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Strip which which I which I hope at some point in the business model is to kind of revitalize that a little bit
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um but it was literally you under 21. literally sitting at home
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don't have any friends you just moved here thanks for mentioning that problem I mean a lot of people I mean I mean I'm
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pretty sure but you're not the type of person that's going to do do it differently like you're not going to be on tender and Match.com and all that but
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no you you just got to Vegas and you literally you're like okay what to do in
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Las Vegas you know and everything revolved around 21 plus every single
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thing I mean if it was in a strip club it was a nightclub exactly uh yeah I the
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search I do remember was it was sushi near me and it gave me Yellow Tail de Blasio which I love that restaurant uh
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but near me I was in Summerlin right that's 20 20 minutes away and I didn't have a license so I had to be able to
18:09
walk places but the the sushi place downtown Summerlin or down the street it wasn't mentioned so my question in that
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moment was I didn't have an advertising background or really even a background in Tech and I thought how how do people
18:23
find about like how does this local sushi restaurant not get customers and then I started to care about this random
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sushi restaurant I didn't even know what it was or where it was because I couldn't find it so the whole thing the whole thing is
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you're trying to find sushi you come up with the ding the light bulb yeah going I you know what here's the problem and
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this is how a lot of entrepreneurs a lot of people go from because everybody everybody's like how did Jeff Bezos make
18:49
his billions he came up with a there was a problem in the industry which was books the largest commodity uh being
18:58
sold was books and nobody was wrangling that book Market I mean yeah Barnes Noble had book you know was it Barnes
19:04
Noble what was the other competing one Barnes Noble and um that doesn't matter because they're
19:09
all pretty much almost out of business because Jeff Bezos figured out a way to get these books into people's hands
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quicker more efficiently you know you have to go searching for it you know um but anyways you figured out of here's
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the problem and you came up with a solution the I think the problem was and actually no problem it was literally
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covet slam the brakes on everything because literally you know I think what was it
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maybe two three maybe actually a long time leading up to that we were working on it vigorously and uh I mean I spent
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three years going door to door well not all three years but the first year I mean you told you said it I was at I
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joined every single Chamber of Commerce Urban Chamber of Commerce Asian Chamber of Commerce Women's Chamber of Commerce
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Fitness yeah I mean nearly all of them and uh but apart from that I also
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uh had my mom drop me off at a business Plaza I would map out so I would get dropped off at one business Plaza and I
20:07
would see how many I could walk to from there uh and I would put like five or so hours in and I would knock on each door
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and a lot of them had stickers that said no soliciting but I truly believed in my mind that I was not I was there to help
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them so I'd walk into a store and say can I talk to you and sure sure how do
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you how do you get customers what kind of marketing do you do and I just I needed to know that the problem was big
20:31
enough to invest my time into solving it and everything and a lot of people said
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hey yeah I would love to figure this out yeah because really the platform that you that you created I mean even the the
20:43
monetary amount that you were asking these businesses to commit was minisol now they're you know with
20:53
any business there's a cost or they call Roi right return on your investment
20:58
but if I can bring you an extra 10 customers a week yeah if I can bring you
21:04
an extra 50 customers a month they the business owner has to be smart enough to understand what the value of
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that is how much money that they can potentially make out those customers to then go hmm
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this is a good investment or not not a good investment and I think a lot of people the platform that you created I mean not
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only did you go out and you recruited some of the greatest software developer
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Minds that were behind I I might be misquoting is Yahoo
21:36
uh an initial search engine he bought that was bought by that company yes so I mean you literally you you went and you
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found and I remember his name is Peter right yeah and he literally created the the whole search engine
21:50
which even to this day I Google my name all right if you Google Google Brian
21:56
KIPP yeah don't you have to put Las Vegas all right
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if you see like a foreign link that's not Facebook not my website not SKC you're gonna see Off the Strip pop-up
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this is how good the SEO was yeah on that platform and but I just don't think
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that I think Vegas was ready for it um but I really think that it was it was
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you know we we got the break slammed on us because of covet and I still think that we would have already be a
22:27
different way but you literally also had the vision for on this trip because you knew and to get back to your point about
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the yellowtail why did yellowtail come up because the strip has the marketing budgets to blow out the locals
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and what you are doing which you could have easily within the first year of office trip and I remember
22:46
having detailed conversations with you of saying you know like we were weighing the pros and cons you were never going
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to defer from it it didn't matter how much anybody tried to convince you but you're like I'm not allowing anybody
22:59
that's on the Strip on the platform and and the thing was is that that was the right the right thing to do because if
23:05
you did they had to be on a Level Playing Field and I think that we were even talking about like you know what I
23:11
think there's a way to list these but but they cannot ever come in and Trump
23:20
like you were out there fighting I wanted the little guy to Trump the big guys yeah and and you know what and well
23:27
on her way I mean how many local business listings do we have or did you have during that time uh 65 000.
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and and and this is you going door to door this is you getting on on Google
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this is you going to all these networking events this is you you literally talked to the majority of
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those 65 000 businesses I I even remember an event that you did in your parking lot of Europe yeah and like and
23:57
like literally you invited all these businesses to come out and you're like hey you know you need to stop by and I
24:03
remember I was like in between events but I stopped by I had to park way far
24:08
away just to come by to say hi to you because I knew I could only be there 10-15 minutes but I wanted to come
24:14
support and it was packed packed with local people yeah businesses and they're all
24:20
networking they're all talking and I remember going Jenna you got something here and I was actually within the first
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probably six months of me knowing you yeah um but yeah I mean very very very few
24:32
people ever impressed me from day one and you know you just I wanted to put so
24:38
much you you wanted to put so much effort into it I remember spending sometimes nights on the phone because I would be
24:46
too busy during the day you'd be too busy during the day but you're like I've got to get this together I've got to get
24:51
this presentation together you had a I remember we you had a um a president an
24:57
actual in-person presentation what was the urban Chamber of Commerce or it was one of the chambers yes yeah it was yeah and you're like and you're like I've got
25:04
an Elvis because I want them to understand that a why that I believe that the urban Chamber of Commerce needs
25:11
to be a part of off the strip um and not only did we go over it you
25:17
had this whole rehearsal thing with your presentation which was what you nailed by the way I got video evidence because
25:22
I actually went uh-oh and actually I'm actually a good video and everybody in the room was so impressed yeah I mean
25:28
you had the VP of Wells Fargo there you had you had all these different people there and they were so impressed that
25:34
I'm pretty sure that all that integration went right into Off the Strip yeah I mean you literally wanted
25:40
to I don't care who you're from how much money your business makes you know I
25:46
have a plan for you and you have different levels and
25:51
I don't want to do too much in the officer but but that's where the bulk of of how we actually created our
25:56
friendship and we and we actually um and even our our business relationship no
26:01
you're probably like the third person I truly knew in Vegas right uh and it is
26:07
so crazy like looking back and just talking about this I mean this was a lifetime ago and you were you are
26:13
responsible for a lot of uh my early success I appreciate our friendship and just how much you really helped me I
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mean I was an eager 19 year old and uh I am Canadian so I think too that moving
26:25
to Vegas you say I wasn't into the drinking and wasn't into all the glitz and glamor uh because it was so foreign
26:32
to me but yes it never enticed me which is good I think that I always knew it could have easily enticed me it's
26:37
enticing uh but I knew I had to keep my head down and focus and again my passion
26:43
was to help others and I knew if I was out you know uh
26:49
playing all the time yeah I mean it's probably the best way to say it I mean I mean we definitely went out and had a
26:55
couple nights um we tried to force balance on me yes which I appreciated well and the thing is that the thing is
27:02
I would I think I would rather have been the person wanted to be the person there
27:07
during that experience because I knew that that you would be taken care of and she
27:14
was and we'll leave it at that so moving on so we're gonna we're gonna
27:21
take the off the strip and kind of move that to chapter because even one thing that we even bonded over was our passion
27:26
for charity yeah I'm actually wearing the uh Saint Jude um I actually bought this
27:33
um they have a an amazing online store by the way I haven't got a
27:38
um a Christmas um pajamas it has like the red like a
27:44
red plaid with like a green shirt that says um like something about like supporting Saint Jude but it's very
27:50
Christmassy yeah um yeah I did a couple other shirts did it did a decent
27:56
donation for that good because I love it but you know I started um you know I've been doing some work with St Jude and
28:02
there was a um an event not an event it was a concept that we came up with
28:07
called suit up for Saint Jude and we actually knew um the person that
28:13
initially was our initial sponsor for the suits and we got him and then I
28:19
actually came to you and I'm like hey this could actually be something really interesting and really fun because hey
28:25
you think of suits you think of men you think of you know professionals I'm like you should be the first woman or the
28:31
only woman in this suit for Saint Jude which what we do is we gather up the most influential people of Las Vegas and
28:38
what they do is they for one month in the month of March they post out and
28:44
they and they fundraise for their individual page and the goal like I think we had a 2500 goal but if
28:50
everybody has their goal then we have a nice raise and at the very end of it we have a a big shopping day and now we
28:58
partner with stitched yeah and stitches an amazing partner like amen charity I'm
29:06
a Charlie you guys are the best because they this is what they do and and well
29:12
I'm telling them because I know you already know this but they literally have two shopping days
29:18
when we launch the event and at the end will they do 50 off a lot of their merchandise and a hundred percent of
29:24
that goes to the charity a hundred percent that's not giving so not only do you get
29:31
a deal yeah off of an incredible high quality suit um but I remember the very first one it
29:37
was right before covet like literally right before covet it was March 4th I
29:43
think it was um the event um or sorry well I think the last event got canceled right we had the kickoff
29:49
party we had the kickoff party we didn't even finish it yeah but we actually did a good raise yes yeah no we did we did
29:56
do good because we're all doing it we're out we're all at home and nothing else to do yeah like we're texting everybody
30:02
and you know but it actually was a really good event but that but I remember that event because
30:08
we um um yeah the kickoff party was incredible we had I mean an amazing amount of people we had some
30:15
of the hockey players from Wellness were there you introduced me to some of them which I was so excited about the Canadian and me and big hockey fan was
30:22
thrilled but that wasn't during the kickoff that was during the remember their grand opening event oh yeah okay
30:28
so I have to tell everybody so we go to the grand opening a player's locker in Summerlin Wolfgang Puck place and
30:37
um he he brought in a bunch of the players you know Partners um and um
30:43
every single hockey party was there almost every the only one I didn't see
30:48
was Mark Andre Fleury yeah he wasn't he wasn't I would have remembered yeah sure Penguins fan yeah originally still you
30:56
know no no no no all nights now awesome um so yeah so we so we went to this
31:01
event and like literally it was like Jenna walking into a candy store I mean he lit up her eyes lit up
31:08
because she is she's a die-hard hockey fan yeah and um so yeah we literally I
31:16
I was like her little I was too nervous to approach them directly so I literally went up to every
31:24
single hockey player and I still have them all on my phone and I literally said hey do you mind if my friend Jim
31:29
take a photo with you and they're like yeah no problem yeah and I remember Alex
31:35
Martinez just got he just got traded the team and I think he hadn't even played a
31:41
game yet he just got into Vegas I think a couple days prior and was still meeting everyone he was told me maybe maybe he played one game but he was very
31:48
very new yeah and he was there because I got a photo yeah um but uh you got to take I mean everybody was there I mean
31:54
the president of the golden knights was there I think Bill Foley came through um I mean it was an incredible event but
32:01
all that was short-lived because boom that shutdown was drastic but I'll tell
32:06
you though you know I remember talking to you and you know I I've had the pleasure to meet your parents too and
32:11
and and and I remember like your your father was saying this is something serious and it's going to affect the
32:18
whole world nothing like oh yeah he was right he was like this is
32:23
going to be a global shutdown well yeah we're past it now but I remember like I
32:28
was so scared and you were telling me it wasn't maybe as big as a deal as like I
32:35
had thought it was at that time and uh yeah it is just so crazy though like again I remember going back into that
32:42
exact moment like friendships there was you know everyone saw things so differently and of course we were in a
32:48
pandemic like everyone handled it and it's it was this in all different ways invisible scary thing and I mean I can't
32:54
even imagine you know how a parent would have explained that to their child uh or like a two three-year-old yeah all of a
33:01
sudden you got to put a mask on yeah and you gotta and you're forcing these people because I remember even having you know we would go to lunch on an
33:08
outdoor patio yeah and it was still like people were wearing masks outside yeah
33:14
in between their meals and but I think in retrospect I think we we look back on it now and we knew that yeah it was it
33:20
was a really serious thing yeah but but I think that we could have handled it differently at the same time I mean yeah
33:27
people's mental health like really quickly deteriorated and then on the other end like telling children trying
33:32
to explain to the your children why they can't see their friends or classmates also grandparents my grandma did not
33:40
understand what was going on I mean imagine trying to tell an 85 year old that has lived their whole life a
33:45
certain way and has routine and structure of going to the bank and paying her bills explaining to her like
33:51
hey this is you know um you gotta stay inside Grandma I mean that that's that's hard to understand it
33:57
was hard for any of us to understand so yeah it was definitely a rough a rough period but you're right we got through
34:03
it and and the thing is but it gave so like it so the positives that come out of it
34:10
you end up creating on this trip yep or OTS yeah right
34:17
um all the strips
34:22
um and actually during that time I actually rebranded from from my full company name which was soaking Creative
34:27
Group to SKC group yep um and it's funny I'm actually rebranding it one more time
34:33
well can you give us any I will right now okay I'm giving you the exclusive okay exclusive hearing it here starting
34:40
the first of the year okay and um you ever you ever seen the movie social network yeah phenomenal movie right so
34:47
good all right one of my favorite parts of that movie is when they meet Justin
34:52
Timberlake which is the Napster guy right yeah um and during it of course you know
34:58
Eduardo was like very threatened by that character and didn't want Zuckerberg to
35:04
get like you know rolled up into the sky and uh and as he was leaving he goes
35:10
drop the the just Facebook one of the greatest lines yeah so I think I'm gonna
35:16
drop the group and we're just going to be SKC okay so that's that that's the
35:22
Rebrand yeah so and it just happened to be that this works very well with the SKC live yeah um and God I mean my team
35:30
they do such a great job with The Branding and the because I even know that you know because even one of my
35:36
employees actually helped kind of initially build your platform she did shout out to Amy uh yeah she's so
35:42
talented and incredible I mean yeah you're such a good team what I wanted to say on that was you guys have been
35:48
killing Tick Tock Instagram reels you your team is just uh killing it and like
35:54
the influencer and creating space I've definitely noticed that for our clients we're definitely
36:00
murdering it right now yeah we're um you know we've we've got really lucky to
36:06
bring on some of the some of the clients that we have I mean from the number one you know nightclub group in Miami you
36:13
know we just launched um uh one of our newest clients that's actually one of our oldest clients in Miami around the
36:20
same time well a little bit after 11 but we've had them for over a year finally opened the
36:25
restaurant in Brickell called wet and and it's been open I think almost exactly a month now but it's killing it
36:33
we we finally were able to get a photographer in there to get everything that we need to get done content-wise
36:38
and we're super excited to roll that part out but yeah when you have really good clients and you can be very creative with them
36:45
I mean the sky's the limit I'm actually more excited to kind of see what the evolution Beyond you know OTS is going
36:52
to be because I know that you got you have to have some things up your sleeve um you know and and I'm not even like
36:59
seguing into like you know wanting you to tease about it but I just know you yeah like your mind does not stop you
37:05
know if there's anybody if you if you didn't have a governor on your mind you would have a hundred businesses yeah all
37:12
right and you would do it and because no one's going to stop you that's one thing about you nobody can tell you no that's
37:19
actually the worst thing you can actually say is no you cannot do that she's gonna be like huh that's foreign
37:26
to me that would just fuel me to do it but the hint of what is next is two words Club Vegas club Vegas
37:34
clubvegas.com yeah I haven't even told you about that I think we actually have to talk really
37:40
because we actually I didn't know about that yeah I actually have something that I'm working on oh that actually
37:47
um if if it's what I think Club Vegas is um
37:53
yeah we definitely need to talk because we should talk yeah because I actually have a big project that I'm I'm either
37:59
going to self-fund it or I have some a a partner that wants to come in and fund
38:05
it and it kind of of revolves around a membership for Vegas yeah but also ties
38:13
into the nft market okay because the thing is is that the number one thing that I think people need to
38:19
um so let me backtrack so my client 11 launched an nft membership called the 11
38:25
cabinets club and 11 Campus Club basically gives you access into this Alpha group of people that are 11 fans
38:34
okay there's 111 of them and uh but when we launched it we launched it when
38:40
ethereum was around to 2200 ethereum it was three ethereum it's a pretty privacy membership so the people that are in
38:47
there I mean I there's huge celebrities in there all the way down to just the
38:53
the the club goer or the or the 11 brand fan which there are many of uh 11 actually
39:01
came up I was at the conference I just went to I wanted to tell you um we're talking about partying and they
39:06
said oh how do you ever get any work done Jenna you must be partying in Vegas all the time and I said actually I've only been to a nightclub and this is
39:12
exposing myself I work with these nightclubs I am knowledgeable on them I know what happens there I have
39:17
experienced a few times I've only been to a nightclub less than five times and they just couldn't believe this and they
39:22
were talking about 11 and how great it is and I was saying that you know you
39:28
were responsible for some of that greatness so well I I wouldn't I don't want to go I want to go on records I'm
39:33
responsible but but I have been around since day one yeah um you know will you help with some of the greatness that's the other way to
39:39
put it yeah and after after they act after they you know reopened during coven we actually you know were able to
39:46
kind of come on and do some initial Consulting actually one of the things that was brought to me is they uh one of
39:52
the managing Partners was like I cannot figure out a way to getting 11 verified
39:57
on Instagram um this is like November of 2020. tell us how you did it
40:06
call no actually yeah so it I made a call to a friend that I know that
40:11
um um that has those connections can you tell us who this friend is I will
40:17
offline um but there was no reason why they're not verified they were in the pub I mean
40:24
to get verified on any platform and now Twitter you you pay your eight bucks and and you're and you're gonna you know be
40:30
verified but for all the other platforms you just have to be press work that you have to be notable you have to have a
40:37
reason to be verified yep there's no reason why 11 wasn't verified yeah yeah
40:43
um and I definitely don't want to go down the road because it just it was one of those things that I think that they
40:49
thought because they have an adult component that that they weren't eligible yeah
40:55
um but no we ended up within three days got them verified wow and I think that kind of opened up the
41:01
door because you know to you know building a good relationship with them and so we pitched an idea of like you
41:08
know kind of bringing you know highlighting the brand itself and kind of bringing it to life and how
41:15
we can work with the 11 marketing team because I mean we're 2300 miles away yeah so how does that make any sense or
41:23
why you know a branding digital marketing company in Las Vegas could be
41:29
working with the company you know there's a whole bunch of other digital companies it's because I think that Aid
41:34
they trust us with the brand and B we understand the brand so since I've you know been around
41:41
since day one I was there for their grand opening party all the way through and then when they reopened my first
41:47
trip was back out to Miami and it wasn't because I want to go out there and party well I
41:52
that too um but I wanted to go out and support my friend and my friends that you know our
41:59
partners in the project and uh or in in the in the club and that's the cool thing the pants
42:05
sorry to interrupt that's the cool thing the pandemic did do was it did allow people to work in a more remote scenario
42:12
uh where I work with some people now I never would have I mean I really believed early on because I was face to
42:18
face with so many people you'd come to my office and I loved that I didn't want to zoom I didn't want to talk on the phone just come down the street and I
42:24
thought that was really important for productivity and it still is you need FaceTime I mean extroverts need it uh we
42:31
all need it to a degree but it has been interesting to see just the connections that we've made as a company and I mean
42:38
you're able to work with 11 and like you said they're far away and that was something that uh the pandemic made more
42:45
okay and accepted by companies I mean the biggest companies of all right are shutting down their office doesn't have
42:51
I don't think it would have happened um well I I think I think
42:57
I think covet or the shutdown yeah okay the shutdown I don't think
43:02
I think the they were able to regroup the brand yeah and figure out exactly
43:09
how they wanted to relaunch it because even when they opened I mean they had major restrictions
43:14
um but they actually were one of the one of the later properties to reopen because they didn't want to offer a bad
43:21
product to their customers there was other venues that opened up right when they were able to even with
43:27
the restrictions because they need to make money yeah 11. they literally thought it out and they really carefully
43:33
planned out their reopening process and then they wanted to follow all the rules and they did and they
43:41
every time I was there if there was a mass mandate for employees they were wearing them if there was you know a
43:47
restriction on you know it could just be a table reservation they were following them um you know they had a sister property
43:53
that that opened up um that they reopened earlier because the product is different
43:59
but not to get too much into the 11 round but but yeah I mean if you're ever going to Miami you want a great time 11
44:06
is definitely the place I mean you're at a conference with CEOs and directors and they're like have you been to 11 yet and
44:12
you're like going well my friend does a marketing there and he knows everybody I'm pretty sure I can call her they said Vegas is crazy but 11 is just as crazy
44:20
in a good way yeah 100 I mean they it's funny we live here yeah I go to Miami to
44:27
party yeah I mean I'm really there to to work but but I'm there like my job is to
44:32
network during these parties and um and yeah but I'm here I mean I still
44:39
go out here but I don't go I don't don't go okay Friday night I'm going out I'm gonna get smashed and we're just gonna
44:46
just blur into Saturday no we don't do that anymore and but do I still go out
44:52
and have a good time absolutely but when you go out and have a good time in Vegas you always run into people you work with
44:58
I mean I think that's the biggest thing that I learned about Vegas is it's the biggest small town in the world yeah
45:04
because another thing too is you don't want to go somewhere and be like hey Jenna I saw you at right the spirit
45:11
rhino and you're like whoa like um how did you what no uh go away which
45:18
I love that you always run into people and I mean just working in marketing in PR right like you kind of have a
45:23
connection everywhere um that's how the City Works and it's nice seeing familiar faces I mean you feel like it's a family I feel like this
45:29
industry is a family I love working with people and I love learning from people and just uh but with that being said yes
45:38
you can't really uh really let your hair down no and that's something you have to be aware of I think especially as like a
45:44
young female is your reputation is I mean anyone's reputation is important to them but in a male-dominated industry
45:50
that is something that I've always had in the back of my mind so that that's something you always have to be aware of
45:56
and that's actually one thing that you know knowing you spending a lot of time with you
46:02
um going out charity events we've we've been out piano bars and and everything
46:09
but the thing is that you've always been a you've always held your own B
46:16
I mean you're like me when like when I drink I get happier
46:22
and but I'm still aware of what's going on yeah and I think that that's one thing about you is that you
46:28
you know your limits but also very rarely do we ever go I think the last time we went out we went to the Todd
46:33
English Place yeah Pepper club Pepper club yeah yep amazing that needs a shout out that's one of my favorites yeah
46:41
chef you got to we we got to figure out a way to work together because I mean that
46:46
place you're right is something I actually went there a couple other times after that I don't know like like I
46:52
really it has a great dinner Vibe it does but that happy hour they have theirs so incredible and and I think
46:59
more people need to take advantage of it well that's the funny thing I mean downtown like with downtown is such a
47:05
tight-knit community and there's so much support from all the businesses uh all the chefs everyone knows each other but
47:11
I will say Pepper club is the one that I still am getting people say what's that where's that is that a hotel is that a
47:18
restaurant so I do and I don't know why it's absolutely incredible um but the few times I've been there it
47:23
hasn't been too busy so well it hasn't been dead either I mean it's just it's just it it it's just steady yeah and the
47:29
thing is but that place should be jam-packed waiting list out the door it should be like Esther's uh wait times
47:36
right 100 and the thing you have a very famous chef you know uh you know taught
47:41
English and and and the here's the funny thing about I and maybe it's because
47:46
I've been in the industry so long and I've worked with so many amazing people but I feel like when I go to when I go
47:52
out here in Vegas I run to people all the time yep when I go to Miami I run to people all the time and I actually uh uh
48:00
Todd English I see him in Miami no that's so funny another great guy he'll
48:06
pop by because he you know he's friends with a lot of the partners at 11 and yeah and he'll pop by and you know and
48:12
uh always a good time catching up with him but I see him more in Miami and I do him here you know and you know it's
48:19
funny and every time I see him here he's like he's working if if he's at the restaurant he is literally and he's
48:26
constantly training and and if you know anything about Chef you know uh TOP English he literally
48:32
he he's he's an educator he literally and he wants people to be as great as him yep but uh but yeah I mean
48:40
you know that you know the one thing you know because you were working with Circa for a while right yes yes are you still
48:45
working with them yeah I mean no I'm just curious I mean
48:50
yes or no no the only reason but the only reason why I asked that because that's another property I remember
48:57
watching all the stuff that you were putting out from them that type of content if you are listening to this and
49:03
you're in hotel marketing you need to go back in time and see what she was doing for circa and you need to and you need
49:09
to adopt that program because you were highlighting the things that people don't talk about
49:16
in Vegas like you like I remember there's a video about the room you were
49:21
introducing the room it's a hotel room but no all the features that come with the room all the different amenities
49:28
that come with the room I remember you're the one your video showed me that
49:33
you can spend an extra amount of money or whatever it was to hit the button to
49:39
make the Vegas Vicky thing you know to activate the Vegas figure whatever that was I learned that from your videos yeah
49:45
I learned Stadium swim I mean I've been to Stadium swim but you really got into the nuts and bolts of it
49:51
berries and I think that's like the differentiator too is with most hotel
49:57
sites you go you book a room but us we're actually a Content sites so you come in through you know what brunch you
50:04
do and then we educate you on the hotel so it's really uh top of the funnel content but yeah for the Circa we like
50:10
attached a personality type to the room so if you were a Founder you should stay in this Suite if you were uh you know a
50:19
party a party or you would stay in the bunk bed Suite because it would fit all your friends so I do think that was
50:24
really cool just also being in the creative process of making those videos and showing people it's not just
50:29
oftentimes photos of rooms on hotel sites are not uh too accurate right like
50:36
just maybe the camera doesn't show how big or how small the room is so I think that was like a really cool approach
50:41
that hotels are actually going in that direction the conference I was just at I mean there's a lot of VR right like
50:48
walkthroughs of hotels and now people are focusing more on video recently as well I was at a conference
50:54
and it was the first time Google spoke on their Google travel product because Google things to do is now actually if
51:01
you search link uh Link Hyrule or anything here in Vegas you'll see the search results actually look entirely
51:06
different and Google is not becoming an OTA necessarily but they they do want to
51:12
be the best aggregator with things to do in travel just like how they have their flight product they have a hotel product
51:18
but they're just they're just showing you where to go but it's a bit of a game changer with photos and videos actually
51:25
trumping search and they did say within two years search is going to look
51:31
entirely different so I think for us that focus on articles and blogs and written content which has been the
51:37
leading form of how we we can SEO videos now and what other travel site is in
51:42
Vegas with real people writing and taking videos taking photos going in
51:48
everything yeah and by the way I didn't want to put you on a spot about the hall if you're still working with oh no I
51:53
don't know why I got weird no no that's fine but but the thing is though is that like people need to take
51:59
notes and if you know even like the case study behind that it needs to be shared
52:05
because that is exactly I mean you were doing this knowing that things were
52:10
coming down the pike yeah and you know and my whole point to that was is that
52:15
you're you're kind of a you're not kind of you are a Visionary like you you see
52:20
things and you're like you know what I know they're not going to understand this and and why I'm gonna have them
52:26
spend so much money doing this but it once you put it all together yeah you
52:33
know like I like whenever I have clients come in or even potential clients and they're like here what do you think of
52:39
my social media all right and we'll just use Instagram because that's like the one that everybody you know really wants
52:45
to hammer down on nowadays um but there's a difference between taking
52:52
every individual post if you took them out you printed them out and you laid them out okay
52:58
the content could be amazing individually but collectively it might
53:03
look like a mess what you did is individually you created
53:09
great content but together it all pulled it together and it made you told the
53:15
whole the whole um uh story of it you even got to hang out with Derek Stevens the owner and you guys should do some
53:22
bets tell it was it was like a betting thing oh yeah so they had one initiative where they was like oh memory yeah
53:30
there's so much going on especially right now but uh yeah we wanted to
53:36
educate women in particular on sports betting uh because they were seeing a
53:41
larger demographic at males at the time and they just wanted to get more people into their sports book I mean now it's nearly all sold out probably every
53:47
single event uh they are just crushing it and they have a great sports book if you haven't been uh but we did a video
53:53
it was actually the uh manager of the sport the director of the sports book that taught me how to uh place a sports
53:59
bet on their app which is super easy to do and we did this really cool fast-paced video on how to do that
54:06
um so it is cool mastering how to explain a complex process in 30
54:14
seconds I think something that we always like to like keep in mind is people's
54:19
attentions fans these days uh I know mine isn't very long uh well because I
54:25
mean I I remember you had a product um it was called Jenna does Jenna tries
54:30
Jenna tries yes yeah so I mean you I mean I had a client that was doing a lot of cars you got to go and yeah and and
54:38
whatever cars it was but I watched the content that you were creating and it was like first of all
54:46
the business model it would never it would never keep going because it's you it's Jenna and you have you can't be in
54:52
a hundred different places at one time but the whole point of it was you got to go in behind the scenes
54:58
and almost like what you're doing with these videos you're explaining the whole process yeah I can I can put a photo of
55:04
a cocktail with beautiful Ambiance with some you know great garnishments and whatever
55:11
with a nice person serving it but is that really what I'm gonna get when I go
55:16
in yeah you actually went in filmed your entire experience of trying
55:22
certain cocktails certain foods and you really got to explain what it
55:30
was and I actually really enjoyed that whole series but the thing is I think
55:35
that it if you just would create it with with a
55:41
whole bunch of other people in different markets and it could be four or five a dozen two dozen people in a market that
55:48
go out and do all these different things and send in the content I mean but you I know that that's where your mind was
55:54
already going but you had to kind of show the process and I remember your first video was you driving your Tesla
55:59
yeah yeah yeah it was Jenna tries the lottery ticket getting a lottery ticket
56:04
or something you went you did a lottery trigger but you also did one going up to Red Rock okay oh uh Valley fire Valley fire
56:12
I think for the lottery we were showing like you can drive Vegas is such a great place to be able to drive to all this oh
56:19
yeah and the Valley of Fire right there's so much around is that was so those initiatives were for Off the Strip
56:25
because you know people have this idea that Vegas like I live in a hotel and I
56:30
eat room service every day and right there's no there's nothing outside of the strip so uh trying to show where you
56:36
can drive to but yeah I mean the POV we're in a world of influencers right now and content is fast it's created
56:45
quickly as well so to your point of if I'm scrolling through Instagram and I
56:50
see this like perfectly displayed cocktail it's well lit I'm like that might not even exist where if I see
56:55
someone that I identify with someone that I looks like me that I want to look like drinking this cocktail uh that's
57:03
gonna speak to me and I think that's what a lot of brands should I I do think brands are now adopting influencer
57:10
strategy way more than ever before in like the quick fast content it's becoming more acceptable but that's just
57:17
content consistency is important but it's easier now than ever to make
57:23
content no no 100 but they go back to your point when you're scrolling through in that cocktail image captures your
57:28
attention I think they actually got their job done they they actually capture content but you're actually right if I've never been there I'm a
57:36
creature of habit if I haven't been to a restaurant or a bar all right
57:41
I probably won't go by myself I I haven't surprises me about you yep I have to go with somebody okay but if I
57:48
already know the product I already been there before easily I can go there all day long by myself
57:54
um like I was that type of person that it took me a long time to go eat by myself
57:59
yeah even to go to a movie by myself that's just it just wasn't uh it wasn't
58:04
a thing it was like you know you know you go out to dinner with somebody or you go to a movie with somebody or a
58:10
group of people right so I think that but but my whole point to this is that you were jumping on
58:16
trends before Trends really got started now I'm not saying you're the creator of it but
58:23
you literally but you know you literally already had the vision of it and I think the one question I get a lot of times
58:30
from people is why isn't Vegas doing this or why isn't Vegas doing this
58:36
and the the short and long answer to that is Vegas is still stuck in their
58:43
old ways because of some of their old leadership is still there and and I definitely don't want to call
58:49
it anybody you spend you know your whole career working in all the way up to be a VP in the president of a hotel but I
58:56
really think that you know if you are listening I'm not saying you need to retire move out of the way but I think you need to open your mind and you need
59:02
to start listening to other people because there are little things that we can do that was the one good good thing
59:08
when I was when I worked at um at when you know I remember you know uh hearing
59:16
down the pike through meetings for Steve Wynn of him saying this DJ thing is a thing yeah like if people are going to
59:22
follow us go for it and he literally was one of the one of the first Casino operators to really dump money into it
59:30
because there was already like group and Angel management and Tau group they're already they're already Hospitality groups already trying to do that but to
59:37
bring in these are huge names on a consistent basis and huge contracts you needed like Steve win money right and
59:44
when Steve wooden got behind it came over everybody started innovating yeah well he was one of the creators of the
59:50
Las Vegas Strip he literally innovated everything of how things are as high
59:56
class as they are now he took it to a whole nother level the Bellagio was the creme of the creme he literally created
1:00:04
that whole Art Gallery which was like 100 what I think is it would be valued
1:00:09
now right around a billion dollars um and then goes on and creates a win hotel and then Encore and then but the
1:00:17
whole thing is that he was a listener as much as he knew what he wanted you're definitely not going to get him to
1:00:23
change his mind on things but he always wanted to listen if he didn't have if he didn't have his mind made up he he kept
1:00:30
listening about it and um but I think that that right there is one thing that all the other casinos need to do I
1:00:37
actually went to an event kind of by accident which is weird because I invited a lot
1:00:44
of cool things but a good buddy of mine um called me up from Miami and he goes Brian he goes I have a last minute
1:00:49
booking for one of my artist singers and um she got booked to do this private
1:00:56
event at the Palazzo Suites at the Rio okay and if you know anything about the probably the nicest Suites in Las Vegas
1:01:01
or at the Rio even though the Rio is not really the Rio anymore but um don't want to talk bad about my town
1:01:06
but Apostle Suite is amazing and he's like myself or her manager cannot make it out there it's actually her attorney
1:01:13
friend of mine he goes Brian would you mind kind of like going to this event
1:01:18
and kind of like just kind of um you know just chaperoning her just make sure she's okay because she's gonna
1:01:24
be in a room with all these billionaires and millionaire investors because it was a board meeting for a new property
1:01:31
that's opening up here in town wow and I actually I can't talk about it now but I want to talk I'll talk to you about offline because the guy
1:01:37
um the guy that put the whole thing together actually lives here in town is it a property we knew about yet nope no
1:01:43
it is actually really exciting um but the um the concept's incredible but it
1:01:49
was them basically celebrating that they raised all the money to to launch it wow and um so they hired this the singer to
1:01:56
come in and and um she was an amazing singer she comes in and
1:02:03
um does her whole thing but um but long story short I actually got to meet all these people and kind of
1:02:08
hang out with them and I'm like going like holy crap like they got the old
1:02:14
president CEO of Cosmo John Unwin he's now the president CEO of this project so
1:02:20
if you want to do your research everybody just find out what he's doing now and they just announced it like days
1:02:26
before that that board meeting um but again there's all these different
1:02:31
evolving projects and and things at Vegas the Moon project is that is that
1:02:36
even a real thing that the giant Moon that they're creating on the Las Vegas Strip and if
1:02:42
you don't know about it we're going to sit down I'm going to educate you I don't know about it it's right in front
1:02:48
you know where the Trump Hotel is that empty lot right in front of the wind yeah that lot
1:02:53
and what does the moon do it is Jeremy type in Moon Hotel Las Vegas Brian's
1:03:01
exposing me right now I got you no actually I'm not exposing because I I just learned about it myself
1:03:09
yeah they're putting it right across the street from the Wynn Hotel it's supposed to be I believe at launch
1:03:15
is supposed to be built sorry uh it's okay uh it's supposed to be built um by 2025
1:03:22
so they started construction then I don't know if they did but if they broke ground yet
1:03:27
um and who's doing this this is a very good question
1:03:33
but yeah but you can see it's all over the place and I will tell you when I used to Google it yeah okay
1:03:40
when I used to Google it see that that's actually not even oh this is actually another
1:03:46
um another um uh part obviously this is in Vegas this
1:03:52
looks like the Bellagio Fountains but it's definitely not Vegas yeah um that was fine you can yeah this is
1:03:59
actually the where where I've seen it the location
1:04:04
but yeah right next to Fashion Show Mall well yeah this just shows Vegas's growth right
1:04:10
um I think like the biggest whenever someone asks me why I'm doing what I'm doing it's Vegas I love it here and
1:04:17
there's just so much growth when I came here there wasn't even a hockey team you know now we have an American football
1:04:23
team which I'm still trying to understand uh I haven't been to a Raiders game yet actually
1:04:29
OMG yeah all right so I think no again this Sunday the
1:04:34
following Sunday I'll take you because I'm I'm good friends with the um the
1:04:40
director of wind and so that you know the Winfield Club yeah yeah we could I'll I'll ask him see if he can pop me
1:04:46
in the list for that Brian I work on Sunday yeah but you but you're gonna take three
1:04:52
hours off and you're gonna go watch a football game it's fun to see the American culture of a football game right that's your Sunday activity where
1:04:59
that's well this is more on the bougie side because um because the um
1:05:04
it's more of a nightclub on a field so it's like table service bottle service I've been to many concerts and been in
1:05:11
the wooden Field Club but yeah so um such a great such a great idea but I've
1:05:16
heard it's awesome for the games I mean if you're really watching the game it's you know obviously you're
1:05:23
gonna you're on the exact level as the players and so the play is on the other side of the field
1:05:28
it's a little difficult to kind of but you got all the jumbotrons and everything to kind of keep up on but um
1:05:34
wow I mean you know what like I didn't we didn't even script this at all no and
1:05:41
um I'm thinking we I know we went over an hour and I'm thinking that I know that
1:05:48
there's a whole bunch more that I want to talk about because there there's a bazillion things
1:05:55
um but um yeah I would love to welcome you back maybe even do a part two you know maybe
1:06:01
after the after the new year yeah I I actually I would love to kind of get an update on what you know
1:06:08
on the strip I mean I I really think that you're going to be you're already there I'm going to be calling you up for
1:06:14
a job one day saying hey you need a VP of marketing and you're going to be like
1:06:20
yeah well we're always hiring so uh there's so much talent here and everywhere and it's just I have such a
1:06:26
great team but yeah I mean Vegas everything happens so quickly right we might have a moon soon uh but just
1:06:32
monthly things are changing and new properties are opening I mean I think now is the biggest time inbox is full
1:06:38
with opening invites and sometimes I have to sit back in my chair and just really truly grasp the growth and
1:06:46
opportunity that this City offers and just the excitement right it's really exciting being a local and seeing your
1:06:52
city Thrive no for sure I mean and and I'll tell you like you know I I say this
1:06:58
as like a proud like brother yeah like watching you grow like has been
1:07:04
tremendous oh thank you you know and um you know like Jenna used to call me
1:07:09
on every little issue problem she has she doesn't call me anymore because she's figured it out or she has another
1:07:15
uh person she can call but the point is is that like you know she's not gonna she's not she's gonna
1:07:21
search out she's gonna find the answer and and that's why I know that you're gonna be
1:07:26
if not bigger than your competition um I think you're going to have a
1:07:32
problem in the next couple years where they're going to be literally saying hey let us buy you out or we're going to give you a hard time
1:07:37
because you're literally you're going to have that you're gonna have that problem and you know and you
1:07:44
know walking in the footsteps of your own father that he was able to sell a company off and you know I'm pretty sure
1:07:50
that you have an Exit Plan and strategies and things like that and I'm really excited because that's why I'm
1:07:56
working so hard we got that Big Exit Plan eventually eventually and but but like what I would be more excited about
1:08:03
is what is the next thing yes because I know you it would be very difficult for
1:08:11
you just to go I'm retired because if a lot of people don't realize you probably could have done that on a
1:08:18
on a micro level yeah um you know and a lot of people don't have that but you no
1:08:23
no no no I I found a problem I'm gonna find a solution and and you did it and
1:08:29
yeah there's a lot of future problems that I want to solve so we definitely have some ideas but the Focus right now
1:08:36
I mean I think one of the biggest challenges too has been well one to your
1:08:41
point like I remember I used to call you to read my emails and the email would be like I would ask you is this okay to
1:08:47
send and it would be like hello uh would love to chat about so and so thanks Jenna and I would I mean just the
1:08:53
confidence too that you gain with experience but what I was going to say is I was stubborn and I still am but
1:09:01
when you finally realize accepting help is only going to help you learn and then
1:09:07
you're gonna get more confident and grow so much quicker like if you were not okay accepting help
1:09:12
um there's gonna be you're going to be set back like in many different ways so yeah just appreciate all your help and
1:09:17
it's so full circle being back here and well I mean literally I enjoyed every
1:09:23
minute of it yeah as did I because I put in so much time in other people mentoring people and you know and but
1:09:31
when actually somebody appreciates it and they apply it and they're you know like am I going to take credit if you
1:09:37
become the next billionaire uh when I become oh did I did that's that wrong
1:09:44
if I said yes I don't know I probably did we're gonna
1:09:50
play that one back at one point but um uh yeah when but you can't you can take some credit Brian take credit where it's
1:09:56
deserved and you were my first Mentor in Vegas and uh on the record like you taught me a lot of what I know
1:10:04
well I mean literally on that point um I do appreciate the time and I know
1:10:11
that you're extremely busy and uh so yeah so uh until uh next time thank you
1:10:17
Jennifer for for coming on and uh we will see you later
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